Mummy’s Kitchen

The founder of Mummy’s Kitchen, Katherine Torrance realised there was little choice for either babies or toddlers to have freshly prepared baby foods unless they were cooked in their own homes. Thus came about the plan that food could be packed with flavour and texture and made with the proper ingredients which would be the freshest, most natural and of course, organic. They now work out of their purpose designed kitchen complex in East Lothian, where their products are quick frozen and delivered directly to customer’s doors – “from their kitchen to yours”. BD chose the visual route of featuring babies and young children at play in different environments. The site is easily updated when new flavours and products become available. Mummy’s Kitchen looks like it will be very successful in the future – lots of new babies and toddlers with smart parents. Packaging and labelling is currently underway.

“From packaging design to marketing literature and our website, they have created a real corporate identity for our brand. BD have demonstrated creativity, flexibility and patience, during a fairly lengthy process and it has been amazing to watch our thoughts and intentions emerge, into a fully-formed, contemporary but accessible brand.”

Katherine Torrance,
Managing Director, Mummy’s Kitchen