John Partridge

Starting out as a small country clothing maker in 1969, selling directly to farmers and farming shops, the brand evolved to a luxury clothing range sold through the finest stores in the UK, Japan, Europe and the USA. John Partridge commissioned BD to develop a corporate brochure that reflected their customers’ demands for clothes of the finest materialsand design. BD art directed the season’s range on location in Scotland, then BD designed and produced the brochure in Edinburgh, on time and within budget. The luxury of the goods is evident in the end-product of this finely designed book that John Partridge also used as a marketing tool at all levels of their business.