Channel 4

In 2003 Channel 4 UK launched the « Channel 4 IDEASFACTORY Scotland » initiative, promoting creative work of young people across Scotland. The broad skills of BD were ideally suited to this project as they themselves related strongly to the target market. Their ideas at the initial pitch stage assured Channel 4 that BD would deliver on time, and within budget. BD set out to use simple and effective visuals that would appear on promotional material around Scotland. They incorporated commissioned photography of ordinary young people against the backdrop of Scottish cities, and a parallel series of images shot in bathrooms, kitchens and gardens across the country. The hugely successful campaign has run for two years and produced first class results for the client, and the creative young people of Scotland.

“We needed a design company that could identify with our target market and deliver a professional job to a strict budget and BD more than fulfilled the task. Their broad and complementary skills base enabled them to respond fully to the brief, and produce a first class end result. Their flexibility, attention to detail, and ability to grasp the client’s needs made BD a pleasure to work with.”

Rebecca Thompson & Lucy Conway,
Channel 4 IDEASFACTORY Scotland