Brightspace
Executive coach, Paul Pinson founded his business coaching and personal development project “Brightspace” in 2006. He had coached a number of successful and up-and-coming younger business executives around Edinburgh, ranging across a broad spectrum of professions. The brief for BD was to create a look that would reflect the Brightspace approach of focusing on its clients. The outcome with the ID, that was subsequently translated onto the website has provided Brightspace with a tool to position itself at just the right place in the competitive business coaching market.
See: www.bright-space.com
